Archive
All signals by month
2026-09
2026-08
- Vertical video wasn't built for the couch. Instagram's betting anyway
- TikTok Shop, not Korean culture, is what the $30B study is really selling
- On YouTube's Amazon deal, the product won't differentiate you. Your personality will have to.
- OnlyFans' millionaire count masks a top-heavy creator economy
- TikTok's real payments prize isn't checkout, it's your DMs
- Kick's founders bet fan loyalty beats reach with Club
- YouTube's inflated view counts could backfire in the sponsor room
- TikTok's music contest is really a pitch for its LIVE economy
- Pinduoduo bets speed can defend its low-price turf
- The TikTok Shop hire brands want doesn't exist yet
- X's originality pivot puts the retweet economy on the clock
- Kick's ad debut trades its founding pitch for creator payouts
- YouTube is quietly nudging small creators off ad revenue
- QVC survived its debt. The harder problem is its audience.
- Why AI shoppers convert better but almost nobody uses them yet
- The affiliate you pick decides whether your $500 product sells on TikTok
- Whatnot's $20B bet: live shopping's growth now hinges on AI
- YouTube's practice streams are really a monetization onramp
- The real fight over shopping bots is who owns your checkout
- TikTok Shop's video-first sales split changes what sellers must staff for
- Disney's TikTok deal turns fan edits into free ad inventory
- Streamlabs bets IRL streamers will pay to stop dropping frames
- Snapchat's AI video ban has a loophole shaped like its own tools
- Razer just bought its way into the streamer's dashboard
- Why TikTok Shop's beauty boom rewards brands that arrive rich
2026-07
- True Religion is betting its comeback on shoppers who have less cash
- Xiaohongshu's World Cup bet only works if men stay after the final
- Twitch is quietly becoming a place to sell perfume to men
- TikTok wants your checkout, not just your scroll time
- Facebook's next redesign asks power sellers to become creators
- Ulta's TikTok Shop debut leans on a rapper's audience, not its own
- Marketplace revenue hides a widening gap between sellers
- TikTok bets Americans will pay $200 a year for vertical soaps
- Patreon's cuts signal how AI now reshapes creator platforms
- Meta's wrongful bans just became an oversight-board problem
- Spotify wants your music video habit, not just YouTube's
- Ads, not subscribers, are now streaming's growth engine
- QVC's debt wipeout is really a bet on live social shopping
- Live shopping's real moat is how fast recommendations refresh
- On TikTok Shop, the body is the product demo
- Sellers use AI for listings while platforms rewire search
- FIFA's 2026 platform bet turned social clips into rights leverage
- Big finance now treats creators as a business segment, not a niche
- Why niche sports networks now bet their future on apps
- Fox buying Roku turns a network into a platform owner
- Chatbots are becoming ad channels, and shoppers are biting
- Amazon's AI ignores search rank when it picks your product
- TikTok Shop's long tail is a trap for most sellers